Why You Should Take on a Bike Challenge, Especially a Beautiful One
This is the Fred Whitton Challenge. It’s not on Twitter and it’s not branded as, Xtreme, Tough, Epic, Ultimate or Awesome, though it probably is some of those things. We live in an age of hype and hyperbole. But just the name alone—Fred Whitton—feels like a refreshing antidote to that. And that is why I […]